Behind the Design – with Khairul Fikri

These designs were born from music. From nights spent with playlists, old record covers, tour posters, and notes scribbled in the margins. We wanted motifs that resonate. Rock, punk, rock 'n' roll. Not retro as decoration, but as an attitude. For that, we needed an illustrator who could bring together typography, symbolism, and story. That's where Khairul Fikri from Indonesia came in.

How the collaboration began

We discovered Khairul through his portfolio. His style is unmistakable: hand-drawn motifs and a keen sense of typography that defies the standard of image editing software. We created mood boards, gathered references, and shared a playlist: Ramones, Johnny Cash, Social Distortion, Motörhead, The Clash. The goal: to capture the energy of these songs as graphics on fabric.

From song to sketch

Each design started with three ingredients: a song idea, a central symbol, a typographic rhythm.

• Song idea: What feeling should remain when the track is over?
• Symbol: Heart, knife, ship, flame, rose, bone.
• Typography: Composition like a refrain. Definitely in hand lettering style.

Khairul sketches roughly on his tablet. This is followed by the final drawing, vectorization, and a subtle monochrome coloring. All step by step on the screen. Long before AI generators became mainstream in design.

Why handicrafts are important

Our designs aren't polished to a high sheen. We like edges. The grain is intentional. Small irregularities add depth. This suits music that comes from garages, basements, and small clubs. That's exactly where these designs feel at home.

From screen to textile

Once the final artwork is complete, we test colors and sizes on mockups. Then the design goes to production. Printing is done on demand by reliable partners in Germany. This way, only what has been ordered is produced. No unsold stock, no waste.

Material and feel

We print on high-quality raw materials that drape softly and are long-lasting. T-shirts, hoodies, sweatshirts, and select accessories. The print remains detailed, the edges clean, and the feel pleasant. Durability is part of the design.

Why are we telling this

Fashion is fast. Music is time. We want our designs to have time. Time in development and time on the body. They should capture memories and be worn around the world. At concerts, on the street, in everyday life.

Thank you for everything, Khairul

Learn more about Khairul Fikri on his portfolio page: https://www.behance.net/khairulitie